PRODUCT MARKETING DESIGN | SALES ENABLEMENT | PRINT & DIGITAL

WealthCare COBRA Go-to-Market

WealthCare COBRA first launched in 2021 to a limited audience, designed in Alegeus' previous brand. By 2025, the product had grown into a more complete offering and was ready for a broader market push. That meant rebuilding the full marketing suite: updated content, updated brand, and several new formats that didn't exist the first time around. I redesigned the existing materials and built out the new ones, working with the Product Marketing Manager and Digital & Content Manager through a timeline that shifted more than once. The final suite spans sales one-pagers, a white paper, a client case study, an infographic, sales decks, LinkedIn ads, and web assets for the COBRA solutions page on alegeus.com.

The Approach

Sales collateral across the conversation
Designed three pieces to cover different moments in a sales or partner conversation: a product infosheet, a key differentiators sheet, and a detailed FAQ. The infosheet is built around the product's core positioning, that COBRA administration can be a revenue driver rather than a compliance burden, and leads with the numbers that make that case. The differentiators sheet goes deeper for buyers comparing platforms. The FAQ handles the technical and operational questions that come up during due diligence. All three were designed to work in print and on screen, and to carry the same visual logic across very different information densities.
Editorial layout and long-form content
The 2025 relaunch added a white paper and a client case study, both requiring a different register than the sales sheets. These are longer, denser, and need to sustain reader attention across multiple pages. Typography, hierarchy, and pacing carried most of the structural work, keeping complex product and customer content readable without oversimplifying it.
Data visualization
Designed an infographic to anchor the product's three headline proof points (50% productivity savings, 24% book of business growth, 10-15% topline revenue growth) in a format suited for sharing across digital channels and embedding in sales presentations. Also designed the data slides within the decks to land key numbers quickly before the supporting detail follows.
Sales presentations
Designed two decks: a product overview deck for direct sales conversations, and a market trends deck to support a broader narrative about where COBRA administration is heading. Both were built for a live presentation context, with slides designed to anchor a conversation rather than replace one.
Paid digital and web
Designed a set of LinkedIn ad units to support the relaunch campaign, each translating a single product message into the compressed format of a social ad. Provided imagery and direction for the WealthCare COBRA solutions page on alegeus.com, built by Simple Truth, and contributed to QA review alongside the broader marketing team.

Impact

Complete go-to-market suite rebuilt and expanded for the 2025 relaunch, covering the full funnel from paid awareness through sales close.
Materials supporting a product line that delivers 24% average COBRA book of business growth and 10-15% topline revenue growth for Alegeus partners.
Consistent Alegeus brand applied across print, long-form, digital, and paid formats.
Full suite delivered through a shifting timeline and multiple rounds of content iteration.