ACCOUNT-BASED MARKETING | ENTERPRISE B2B & B2C | MULTI-BRAND DESIGN

Account-Based Marketing Design

For Alegeus' largest, most strategic clients, the Marketing Portal wasn't enough. They had their own marketing teams but needed design support during launch and rollout windows when internal capacity couldn't absorb the volume. I designed personalized account-based assets for enterprise clients including Alight, Anthem, Empower, and Highmark, working within each client's brand system while supporting Alegeus' product narrative and navigating client-side legal and compliance review.

The Approach

Client brand stewardship
Designed within each client's brand guidelines, or expanded their systems where needed for new product offerings, ensuring client brand integrity while supporting Alegeus' product narrative.
Multi-stakeholder approval
Built approval workflows for client legal and compliance reviews into design schedules, so projects shipped on time without surprises during client review cycles.
Materials across the funnel
Produced brochures, flyers, guides, emails, direct mail, web banners, presentations, event signage, debit cards, and debit card carriers across sales enablement, employer comms, member-facing materials, and event collateral.

Impact

Supported launches and ongoing marketing for major enterprise clients: Alight Smart-Choice Accounts, Anthem Spending Accounts, Empower Benefit Accounts, and Highmark Spending Accounts.
Designed materials that reached both B2B audiences (HR, brokers) and B2C account holders through client brands.
Maintained client brand integrity while supporting Alegeus' product narrative across every piece.
Navigated multi-stakeholder legal and compliance reviews without missing launch dates.